A brochure should pay for itself a hundred times over. As one of the main components in collateral marketing materials, a brochure can come in many forms. Whatever that form takes, its cost will be wasted if it doesn't help generate sales. To make a brochure perform as a powerful sales piece, it should include a very specific set of communication features. In the right market, two or three pieces from a press run should pay for the entire cost of the brochure's design and production. The other 497 pieces are your ROI. (Return on Investment)
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Quote from Vice President of Allstate Insurance, when shown MINT brochure below. This piece is a good example of how identity and sales can be integral in the graphic design of collateral marketing materials. The design was coordinated with the website, stationery, and trade show materials.
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All tag-lines, text, illustrations, symbols, names and most photographic images are original and/or custom to the purpose of the brochure. Custom originality ensures that the piece will connect with market point of view, and be entirely distinct from competition.
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