®

®

PURPOSEFUL

LOGO DESIGN

A logo should be distinct. •  And it can also be gold.

MINTdesign Logos Icon

A proper logo works right everywhere.  Saves a lot of money over time.

50K CLUB - NETWORKING GROUP

 

  NAUTICUSTHE NATIONAL MARITIME CENTER After rebranding,  and associating the brand with a comprehensive wayfinding system, Nauticus experienced a dramatic turnaround,and went from red to black.

 

 

 

NAUTICUS • THE NATIONAL MARITIME CENTER

 

 

MACSONSDEMOLITION & ENVIRONMENTAL SERVICES Macsons new identity repositioned the company as the premier demolition contractor in the region. Adding the tag line"Responsible Demolition" turned the reality of Macsons business into a dominant market share.

 

 

 

MACSONS DEMOLITION

 

 

 

WEBB TECHNOLOGIESA QUANTUM LEAP Bottom line: after H.M.Webb & Associates enhanced its brand and identity, the company increased its revenue from $8,000,000 to$210, 000,000 in eight years!

 

 

 

 

 

WEBB TECHNOLOGIES

 

COLONIAL WEBB • MERGED

 

 

WEBB APP ADVERTISING SERVICE

 

 

PESTOUT PEST CONTROL To capture a new region Pestout implementeda completeshut-down, name change and graphic reidentification.In one year they purchased and entirely new fleet, and restoredtheir previous gross revenue. 

 

 

BON SECOURS HEART CENTER The new cardiac center integrated the two principal identities into the design of the logo, combining the image of its namesake cardiologist,Dr. Eric Rose, with a heart.The logo became known as the ROSE-HEART.

 

 

 

 

 

BON SECOURS HEART INSTITUTE

 

 

 

 

 

 

PESTOUT PEST CONTROL

NEUROMUSCULAR THERAPY SERVICE

OWNER THORWART • LOGO, A GIVEN

 

 

 

 

GEOSOLICE

 

Company was named to own

the trademark and the URL family.

Name and logo connote

the company's core market

focus on geothermal heating

and solar energy.

 

GEOSOLICE • STARTUP

 

 

 

 

NAVY CARE LOGO The object of this logo design was to represent its entity, but also to preserve the tradition of the Navy logo graphic style.

 

 

 

US NAVY CARE ENVIRONMENTAL POLICY

 

 

GAPFIL INSULATION To stimulate new markets from previous years and several name changes, the companyreturned to its original name,Cumberland Insulation,and secured a new URL family. To dramatize the expanded rangeof the company's services, thelogo depicts the entire CumberlandGap as being filled with insulation!

 

 

GAPFIL INSULATION

 

MR. GO-GLASS

 

After spending $1,000,000 advertising

Mr. Goodglass for ten years, Salisbury

Glass Company received a legal

notice from General Motors for

infringing their trademark

"Mr. Goodwrench." To prevent them

from losing the equity in recognition,

Mr. Goodglass was changed to

Mr. Go-Glass the icon was redesigned.

Equity was preserved and the company

then registered it with the USPTO,

bought the URLs, and went on

to become the Go-Glass Corporation.

 

 

AFTER • SALISBURY GLASS COMPANY

5 YEARS • MR. & MS. GO-GLASS

BEFORE • MR. GOODGLASS

 

ATLANTIC COMMERCIAL REAL ESTATE Enlarging a startup image,this Virginia Beach centered brand reciprocated the company's name with a design emulating the color and character of Atlantic coastal waves, as distinct from larger, bluer Pacific coast waves. Recognition was gained by associatingcommercial property signs witha visually identical business card.  

 

 

 

 

 

ATLANTIC COMMERCIAL REAL ESTATE

 

 

DR. PATRICK THRASHER Evolving into a major mental health service in 1990, Thrasher-Faber Associates branded the company with a logo form, combing the letters T and Finto a medical caduseus icon. Today, the logo represents thefinest and state-of-the-art depression treatment availablein Hamton Roads.

 

 

 

 

TRASHER • FABER PSYCHIATRIC CLINIC

 

 

PALLETT OIL COMPANY

 

After 70 years of doing business as

Pallett Oil, the company discovered that

its customers still didn't understand,

from two years of advertising,

that their services had changed

to include heating and cooling,. To make

the shift clear, the P.A.L. identity was

designed to be unmistakably Pallett,

but also, to convey a change in services to

 

PAL Heating & Cooling

Prompt | Affordable | Local

 

 

 

P.A.L. HEATING AND COOLING

 

VISIONS 2000 As a startup professional coaching service, the owners of Visions 2000 needed to convey the continuity of the company name with their two central products, along with training in varied racial and gender audiences. The solution was to depict all audiences in a logo system showing the parent company and its two divisions.

 

 

 

VISIONS 2000 BUSINESS COACHING

 

 

LINXX MARTIAL ARTS CENTER LOGO