Somebody once said, find out what they need, and then sell them that. Somewhat oversimplified, but still observably true. A promise of quality only affects a market, if that quality is consistently recognized in performance. The logo is only one of many components a company uses to communicate its message in a design system. Additionally, an effective brand strategy includes corporate culture analysis, corporate structuring, usable vision definition, internal and external perception evaluation, audience identification, and a cohesive integration of standard and in-bound marketing, positioning, publicity, social presence, efficient advertising, durable promotion, distinct nomenclature, and all others areas of visual and verbal communication, creatively articulated. Strategies also account for scope, time, change, and developing technologies. Without a carefully reasoned strategy, visions are more like mirages, business growth will be a poor bet at best, and revenues will cycle around lost opportunities. We evaluate, pinpoint, quantify, and design brand strategies that optimize your message for all audiences. If you think big, the world may be your oyster; or in it, you may find your pearl.
Perception evaluation is a critical part of brand design because image is perception.
Frequently, business owners have a perception of their market which, when tested returns a different image than the one they thought they had. Evaluation offers a simple, but effective way for you to identify and quantify your image, so that you can apply the necessary communication components to make that image advantageous.
This doesn't happen from guessing, and it doesn't have to be prohibitive in cost.
A well written vision can put a high powered charge into your business at a genetic level.
Find out how to structure your company so that change and growth
are controlled, and integral with market perception. Learn how to organize and build business services, departments, divisions, parent and child companies, so that they make sense and money
when people encounter them.
Once perceptions have formed the basis for a practicable vision, and that vision calls for a clearly defined structure, you'll need to create the communication components that the corporate voice will use to turn its vision into a reality. The list below shows the applications where a brand is put to use. Corporate identity takes on a quantum nature when the design array is fully integrated with identity, marketing, advertising, sales, public relations, internet presence, social media, and inbound marketing. The strategy involves matching the best combination of communication components to an efficient, practicable plan.